It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was ‘SEO’ and on the page you have SEO appearing 10 times, just make one bold which is enough.
If you don’t have the keyword density wrongly or if you have a different keyword for your article, it displays your blog in completely wrong keyword. So keep the keyword that is relevant to your article, and have keyword density of 2-5%, which is good for SEO.
Even paid web traffic from ads will cost you less with an optimized website because the search engines will reward you for playing by their rules…And simply the one theme that governs the rules of the search engines is to protect the consumer.
Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, Pinterest H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
There isn’t a magical formula; at least not one that’s evergreen so it’s important to stay current on SEO news. Dig deep to find information and read everything you can. You’ll find conflicting information at times but knowledge is power so absorb as much SEO news as you can.
This is almost like creatig a link wheel, with a few spokes missing. The search engines will reward you for this, and move your page(s) up the ranking. If you do not have double rankings for the same keywords, you can still get extra search engine love by getting backlinks to those pages that are already optimized for your main keyword. Use these SEO tips to good advantage by practicing.
The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!